Ginny
A Goal Fulfilled
I fulfilled a goal last week.
A client, a large veterinary practice servicing domestic and farm animals, who has been with us for over two years and came to us like many of our clients do, because he was finding it hard to get his customers to pay. He needed our help. He needed to involve us in the process early on, and he believed in our concept and our diplomacy and yet he, like many, found it hard to change.
He was busy. Each morning he would be at a farm at 4:30am, back in the office for surgery by 11:00am and did his final rounds on the farms around 4:30pm, a long grueling day. When I was able to reach him, his response was he had not had the time to review his accounts. I asked if that made sense … could he afford not to get paid? He admitted he hated to submit people into collections. He lived in a rural area, his neighbors were his customers, and how could he do this?
I reminded him: Tier I can open the lines of communication … maybe they do want to pay; maybe they are not able to pay in full and don’t know how to tell you. The impact of a third party can push them to the phone; they call you and you know now they are struggling. Would you give them a payment plan? Maybe you would and the debt would be paid and your customer would be grateful for your help in offering the payment plan. What could be better than that? Of course, some may not pay in Tier I … but at least you then would know they truly do not intend to pay.
Months went by, another year went by and I keep delivering the same message with the same concern for his wellbeing.
He recently had a new billing person come aboard. I explained the services we offered and she saw the value and the importance of changing the way they handled delinquent accounts. A few months later with no accounts submitted I asked she speak to the Dr. and tell him I said he needs to enter accounts now. If he doesn’t, I have to accept he will never do so and let it go.
Every Customer Service Representative struggles with this. We know the systems works and we want our clients to get the best results possible. We all make this a priority, getting them to change to what we know would benefit them. But we can only call and ask so many times!
I called back a couple of days later and his billing person had 16 accounts approved for her to enter. It felt like winning the lottery!
If entering accounts each month at 90 days truly becomes a habit, it will positively affect his bottom line and he, who exemplifies the hardworking, caring clients we represent, will benefit so much from that long road to change.






